Jaguar is one of the luxury car manufacturer. Though not popular in India, it is one of the famous Car around the world. It has its unique name all over. Its headquarters is located inUnited Kingdom and was founded in 1922. One of the interesting things for the Indians is
that Ratan Tata is now one of the partners of this luxuries Car brand. Jaguar Cars holds
Royal Warrants from HM Queen Elizabeth II and HRH Prince Charles. the distinctive feature of this car is that it uses a Leaping Jaguar As a symbol which gives the CAR a Gorgeous look. This Jaguar Car unit produces a wide variety of cars rt from 1920's onwards and till now they are one of the leading Car manufactures around the world. No car is yet to match its gorgeous look or its performance and the stylish look it has. this company has a major success in all the types of cars they produce.. right from racing to normal SUV.
And when it comes to the make it is more sleek. The latest Jaguar models comes with a aluminum body to lower the overall wait of the car and so as to improve the braking system. It has so many new features for accident prevention. It has a sensor in its front bumper and it gets activated as soon as the car hits something. The internal body of the front bumper is Hexagon shaped which makes the car to with stand the pressure during collision. Jaguar Engines have its own trademark. They are hybrid engines which are very powerful as when compared with other cars.In 2005 Jaguar introduced the diesel-powered XJ TDVi. The XJ TDVi features the same Ford-Peugeot-developed 2.7 litre twin-turbo V6 found in the S-Type. The model produces 204 bhp (152 kW) and 321 lb·ft (435 N·m) of torque, earning it praise as the most refined diesel engine to be found in any car, anywhere, with electronically controlled engine mounts in order to minimize vibration. When comes to the outer body it is damn stylish, sleek and shiny.

As every car company they do advertise but still they persist with their old way of advertising. Slogans include “Gorgeous trumps everything”, “Gorgeous doesn’t care what others are doing” and “Gorgeous can get in everywhere”–all the while showing supermodels you’d expect from Calvin Klein rather than from a top automotive brand. The advertisements don’t even show the car half the time. All this is really sad because a company of Jaguar’s stature could be beyond this kind of ad strategy. They always believe in "Sex and Beauty" the famous quote from the CEO. They communicate differently to the market place. Whatever it may be, people around the world are amazingly pleased with the Jaguar products. To put in simple words " THEY MAKE CARS FOR PEOPLE TO CRAVE"
Jaguar - Gorgeous As Ever
1 comment:
Good macha
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